This new experimental Instagram feature, dug up by reverse software engineer , is a bit grim. Apparently, the company wants to allow user accounts to be memorialized, in case of the worst possible scenario. Jane showed the feature in action on her account, displaying the text Remembering in gray above her name.

Judging by the lighthearted comments ("You must be dying to try this out"; "Social distancing is 6ft apart, not 6ft under"; "what button do i tap to put flowers on your e-grave?") under the original post, users take this experimental feature with a laugh. The timing is not perfect, ...