Normally priced at 250 bucks, Apple's relatively well-reviewed and incredibly popular have been of late by multiple major US retailers and even wireless service providers.

But although Amazon's festival is technically not underway yet, a little company owned by the e-commerce giant already has the noise-cancelling earbuds on sale at a new all-time low price of $189.99 a pair. 

Before you even think it, yes, we are talking about brand-new, unused, unopened, and undamaged items here, so you definitely shouldn't compare this killer deal with (slightly) ...