What's the most important thing for a layman entering a carrier store? The chipset, camera resolution, the gigs? Meh, it's the design that catches your eye, and that big camera hotplate on the back that tech reviewers are raging over only makes the average buyer think "this phone must have a great camera!"

The other thing that immediately grabs the "normal" person's attention is the color palette that the phone is offered in. Besides the obligatory black and white models, the world's largest phone makers are now offering a rainbow coalition of hues, and Google isn't straying ...