We live in the age of streaming and one of the first media formats to be massively consumed over the air is music. Gone are the days of carrying CDs and most of us have even forgotten about the days when we loaded MP3s in our phones or portable players. Nowadays, we have streaming services like Spotify that can play almost any song you can think of on the spot… provided you have access to the Internet.

In 2015, Apple decided to dip its toes in that specific market niche — a niche that was already well occupied by Spotify, Google Play Music, Deezer, Pandora, even Napster and Tidal. None the ...