It’s easy to think that since smartphones today are basically one big display, designers don’t really have much room to let their creativity go wild. The lack of variety in design elements magnifies the importance of each of them, and companies are doubling down on their efforts to create beautiful devices no matter which price segment they’re aimed at.

Recently, there’s been a lot of talk on how companies approach the challenge of designing a new phone. Many rumors and speculations are circling the internet, which is why we decided to ask the manufacturers themselves about what goes on ...