Have your social media feeds been filled to the brim with tacky Area 51 memes and pictures of old people that seem just a bit off? 

While we can blame a meme Facebook for the former, the reason for the latter is the trending #AgeChallenge kick-started by the developer behind gender-swapping, age-bending app FaceApp. Congratulations, that's just the state of social media in mid-2019, and it's the latest proof that clever marketing strategies can easily create tons of media coverage by achieving viral status. 

What's FaceApp?

Released on both ...