Apple's TV service is still a no show, but that's probably going to change very soon. The Cupertino-based company plans to use the March 25 event to outline how it will take on rivals like Amazon and Netflix, a new Bloomberg report claims.

While Apple is gearing up to launch its TV service, the company needs to sign deals with Pay-TV programmers like HBO, Showtime, and Starz, which in return must decide whether or not Apple is either a threat or a potential partner.

If everything goes well, Apple TV will offer HBO and Showtime TV shows at launch, but no original content, people familiar ...