The iPhone 8 Plus

In an attempt to boost the iPhone’s popularity in China, Apple recently implemented a number of price cuts. But in a report (via 9To5Mac) published earlier today, Wedbush Securities has claimed that this is only the beginning.

As things stand, the firm in question believes Apple faces a “code red” situation in China. Contrary to what the market reaction may lead many to believe, though, it’s not down to lost iPhone revenue. Instead, Wedbush attributes it to Apple’s current risk of losing existing customers in China.

As ...