Veteran internet radio company Pandora needed an inexplicably long time to join the likes of Apple and Spotify with its own premium music streaming platform, but even though the market duopoly seems harder and harder to break up, efforts aimed at just that are certainly ramping up.

In addition to supporting devices as diverse as Amazon’s Echo lineup, Google Home smart speakers, Google Assistant-powered smart displays, and the Apple Watch, the latter of which recently received offline listening capabilities, Pandora Premium also features a native new Voice Mode for differentiation in this ...