Over the past couple of weeks, Apple’s focus on trade-in promotions has sparked further speculation about weak sales. First off, the company started with an online campaign. This was then expanded to physical stores over the weekend. And now, in the hope of making the process much simpler, Apple has added a new comparison page to its website.

This web page displays the iPhone XR, iPhone XS, and iPhone XS Max alongside their respective prices. However, users are given the option of selecting one of thirteen eligible devices to trade-in – any iPhone released between September 2012 and September ...