Fitbit had to wait for its second smartwatch to start narrowing the gap to Apple in the global vendor chart, as well as return to profitability after a long period of financial losses, but perhaps the Ionic could have sold just as many units as the Versa at a lower launch price.

We’ll obviously never know if that would have been the case, although it’s pretty obvious you should at least pay very close attention to the Fitbit Ionic now. Originally available for $300, the iOS and Android-supporting wearable device was discounted to $250 a few months ago, looking at a full $100 Black Friday ...